Optimizing Your Website for Maximum Profitability | Website Marketing Manager
What do you do?
Every time someone asks me what I do, and I tell them, "I optimize websites for maximum profitability " the next question is “what does that mean”.
“I show people how to make their website easy for the search engine to find, which then helps your get a better return on your investment”. And then the conversation picks up from there.
They usually tell they don't know how to make their website profitable or even how to measure it's profitability.
If you fit into any of those categories then you are at the right place. The first thing you have to understand is you do not to spend a lot of money on a website.
Today a website is a simple process, anything over $500 is too much! The value to your website comes from what you put in it and that is where you should invest your money. Website design companies are a dime a dozen.
Your business is unique (or should be) and if you have a unique value proposition you need to convey that on your website. My unique value proposition or "distinct competitive advantage" is I dumb down the internet and it's unique qualities for people that do not understand it"
Recommendations
There are a few things I recommend to people that are thinking about building a new or “redoing” their existing website.
Why Getting Listing Properly is Important
What does it take?
It is pretty simple; when people search on line they are looking for someone that knows more about the subject they are searching for then they do.
Therefore, it stands to reason that building a website is not about knowing what to do; it is in knowing what you know! I know marketing research, business analysis and profit engineering.
49% of all small businesses DO NOT HAVE A WEBSITE!
The only reason people would not have a website is because they do not understand the value or how to measure return on investment. I show them how!
In fact, I know nothing about the technical aspects of building a website, I just know that website design companies have been taken advantage of people that do not understand the technology for the past 20 years. My goal is to educate them about the value and to simplify the process.
