Website Marketing Manager Training Charleston

What do you do?

Every time someone asks me what I do, and I tell them, "I teach your website designer how to optimize websites for maximum profitability” the next question is “what does that mean.”

If you do not understand "optimization" it's pretty simple to explain. “Optimizing your website makes it easy for the search engine to find, which then helps you get a better return on your website investment.”

The first thing I tell prospects is; "don't blame your website designer,” many website designers are not trained in market research which is the first step in getting your website found. Website designers are usually graphics designers, or programmers, and on a rare occasion you will find one that has both capabilities, but there is the third component and that is research and that is what I do.

If you research what people are searching for (and you know something about that subject matter); it stands to reason that people will gravitate to your site. IF THEY CAN FIND IT!

Today building a website is a simple process; in fact, there are programs out there such as Joomla and Word Press that make it virtually free. However I don't recommend either of those services unless you really understand HTML code, and if you do, then the research is the missing ingredient.

Please do not buy into the hype of "anyone can do it..." it is just not right.

The value of your website comes from what you put in it and that is where you should invest your money. It is very straightforward; if you know what you are talking about people will want to learn more.

Your business is unique (or should be) and if you have a unique value proposition, you need to convey that on your website, as long as there is an audience online.

My unique value proposition is; I have over 30 years of marketing research experience; and the ability to "dumb down the internet so that the common man can understand it."

Here is how I do that;

First, I contact your website company to make sure we are on the same page - (they design / I research and optimize)

Second, you agree to pay me to find out where your primary target audience is (usually this takes about 2-4 hours depending on how competitive the market is).

Third, I send you the "key words" and you determine which "key words" you feel most comfortable writing about.

Fourth, you write 250 - 400 words about each of the key word phrases we agree are most relevant to your target audience.

Fifth, we give that work to your website design company and they embedded the key words into the pages and post your work.

Drop me an email at partickfbruce@gmail.com and let's see how big your market is online.