Step by Step Internet Marketing Charleston | Smart Internet Marketing

I consult with business owners that have web sites that are either, not profitable or simply not relevant to the internet community.

I work with managers and decision makers who want to maximize the return on investment of their Web site, in other words I work with people that want to increase their net bottom line profits.

Often I am asked “can you look at my site and tell me what you think” and 90% of the time I find the site is not built so that the search engines can index it properly, so people can find a business without knowing the business' name. That really is the true value of the internet.

Sometimes I am asked to help with a branding strategy for a new site, which often involves more then the web site.

However since I have been around the internet since 1992 most people want me to review the effectiveness of their existing site and ask me for recommendation on how to make it better.

Therefore, regardless of where you are in your internet marketing process I will help you:

• Identify your current and potential online markets (often they are quite different from your traditional audiences)
• Make the best use of targeted marketing concepts to attract high quality traffic
• Provide you with advices on how to write appropriate and engaging content (sticky content) to insure visitors stay on your site long enough to make an informed decision about your products and services
• Develop unique conversation techniques that lead to qualify inquiries
• Maximize revenue-generating and cost-savings opportunities to ensure optimum return on investment

However, I do not do business with “just anyone” that calls me, 100% of all my clients are personally referred to me because I like to tell people what they NEED to hear and not what they WANT to hear…”

• I will tell you whether you have properly identified opportunities for revenue- generating activities
• I will tell you whether your site is intuitive and is easy to navigate
• I will tell you about how your website functions and how to improve functionality
• I will show you how to improve and measure your conversion rates
• I will show you how to evaluate your traffic
• I will show you how to take advantage of marketing and public relations strategies

As a result of our association you will

• Have a much better understanding of how your web site is being viewed by both the search engines and your visitors,
• Have a full understanding of the recommended areas for improvements and why
• Get a strategic plan specifically designed to maximize your web site effectiveness
• Know your most effective online marketing and public relations tools
• Learn which parts of your current plans should be discontinued
• Get benchmarks against which to measure future success

Finally the ultimate benefit to working together your will see

• People staying on your web site longer
• More people taking the actions you want them to take
• Generate more free publicity
• Finding your web site without knowing your company name
• And having your site higher on the search engine results page for key words that are relevant to your products and services

I’m a retired marketing analyst and have been trained by three of the most successful marketing companies in the world. My business style is not for “everyone” and therefore I go to great lengths to insure there is a good fit before we exchange any money.

I do not design web sites, rather I design profitable internet marketing strategies and provide over all business-consulting services for a select group of people.