Web Site Marketing Internet Marketing Strategy Search Engines

What is the difference between my existing site and a site that is easily found on the search engines?

The way it's hard coded. Our sites are designed specifically to Google Guidelines and specification since Google has over 70% share of search traffic. What that means to you is that when Google spiders your site it can easily find what it's looking for

Explain that in lay man's terms

Cassette Tape Vs CD; all the content is there and when you look at the cd in your hand you know what is on it but there is no way that a cassette tape will play in a cd player.

My website company says my site is optimized.

It's easy to check out; go to the Menu Bar on your browser, click View and find Source and then look at the title of the page and see if it says the same thing on each page. If so it's not optimized. Website designers are generally not marketing people so it's hard to explain to them the value of niche markets.

Every customer you have doesn't look for you in the EXACT same way, they search using different terms. And since the Google 'spider' can only read a limited number of characters on each page so can index that page - you need to "feed" the spider information.

There is no major formula for building a website but the laws of space and physics apply. If you look at the source code of most websites you will see that every page is indexed for the same phrases. Well Google needs to do two things to deliver your website in their search results;

First it must know what the page is about so that it knows where to store it and then it needs to store it in there database. Therefore if you page has more than a few topics on each page Google will simply index it for the first two or three phrases.

How else would they do it? Notice on this site how the title to each page is different, this allows Google to index each page for that one subject matter.

If you want your site to be indexed properly it has to be built so that Google (and the other search engines) understand what each page on your site is about. Otherwise it's like taking a book to the Library of Congress and putting it on the shelf and not telling the Libriran where you put it. Sure your book is there but where is another storry.