Internet business analyst Charleston | Internet Research Analyst


Roles and Responsibilities:

Clients’ Search and Internet Marketing Data Research for qualified lead generation

  • Researching on line presence / opportunity
  • Analyzing Competitive Strength and Weaknesses
  • Reporting findings on “what people are searching for”
  • Recommendations for growth and improvement strategies

Competitive Marketing Review performed by a Search Engine Marketing Professional

  • Expansion Opportunities
  • Keyword / Phase Analysis (Are they indexed properly)
  • Market Segment Analysis (Geographic, Time of Day, Channel)
  • What is their position, market share on line

Long Term Internet Marketing Strategy Two Years –

  • Continually monitoring additional client or data needs
  • Initiating tasks based on questions/areas that were not specified previously
  • Full understanding of the clients business requirements and internet goals
  • Review available client data for feasibility and ROI
  • Provide / verify enough statistically relevant data to perform a thorough analysis on how and where the client can reduce cost using web-based technology.

Long Term Internet Business Strategy

  • Report Key Internet findings as detailed by the Goals Summary
  • Recommended web based marketing research tactical initiatives
  • Development and focus monthly / weekly internet results
  • Providing extensive online intelligence relative to your industry
  • Leverage intelligence across website development /client / industry situations

Success Formulas by maximizing Web Resources

  • Accurately analyze available data (Unique Visitors, First time visitors etc)
  • Report relevant key findings to the website development team in a timely manner
  • Maintain high- level of collaboration and consultation
  • Understand the necessary data set(s) required
  • Understanding of general business concepts and how the performed website statistics analysis and recommendations may affect the business goals

My Role and Your Business –

Step 1 – Internet Needs Analysis and providing you with an acceptable website return on investment

  • Review client internet “knowledge chart” to determine client strength and weaknesses
  • Review previous six-month internet / traditional media expenditures to locate potential profit leaks

Step II – In-Depth Overview of Available Data for Content development opportunities ($125)

  • Assess feasibility and ROI of specific key word strategies
  • Project Timeline/Deadline Management

Step III – Project Management

  • Start Date Expected Completion date. ,
  • Communication between Analyst, Marketing Director, and Ownership
  • List of necessary sub projects/tasks needed to meet the expected completion date

Step IV – On Going Data Gathering / Reports / Traffic Log Analysis

  • Utilize internal tools and reports to pull the necessary data
  • Other external data sources insight into industry competitive trends
  • Collaboration with Web Team / Web Master

Step V – Adjusting the Plan

  • Fix area of website that are not performing to plan
  • Focus on internet syndication partners,
  • Develop more content/contextual elements
  • Layout campaigns, three months prior to launch
  • Identify previous missed opportunities and
  • Develop case studies for each campaign
  • Keep Client informed through conference report / blog
  • Web Based Public Relations